by David Evans | Marketing
Datran Media has released the results of a brand impact survey it completed in conjunction with marketing effectiveness research company Dynamic Logic. While the survey was in support of a b-to-c campaign for online dating firm eHarmony—that company saw unaided...
by David Evans | Marketing
I am not currently a member of eHarmony and they are trying to sell me a Permium Personality Profile that helps me “get the most out of all the relationships in your life, especially the ones you develop on eHarmony. ” After three months of endless...
by David Evans | Dating Research, Marketing
Markus says that eHarmony joined Quantcast and dug up the following: 4,101,913 uniques in the US last month 237,550 uniques in canada last month 34,289 uniques from Ghana (scammers) 19,743 uniques from the UK Nice job sleuthing. More details at the Paradigm...
by David Evans | Dating Markets
As soon as I wrote about Match.com’s international expansion, I see that eHarmony is officially looking to move into the Chinese dating market. EHarmony has been bolstered by a Beijing University study that shows its matching technology can be successfully...
by David Evans | Marketing
Have you heard about the big blunder eHarmony made recently with it’s “One Night Stand” debacle? The eHarmony article ‘Navigating the One Night Stand’ includes such awkwardness as ‘spontaneous lovin’ and ‘do what makes you happy.’...