by David Evans | Profiles & Matching
In an effort to provide useful tips and advice to members, Match.com is now asking it’s members to help each other. I am all for crowdsourcing and leveraging the wisdom of the crowds. But is the Insider’s Guide the blind leading the blind? The...
by David Evans | Dating Research, Marketing
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln...
by David Evans | Dating Markets, Marketing, Profiles & Matching
A warm welcome to our new sponsor, Dating Ad Network. Match closed down their “match studios” service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to “edit profile” it’s on the far left hand side...
by David Evans | Marketing, Social: Dating & Networking
Post tax day depression starting to lift. Joined GetREELed, a social network for fisherman. After a day on the site I am already hosting an urban fishing expidition in May. That’s why I love niche sites. I’ve met more interesting people that actually want...