by David Evans | Marketing
Marketing a dating site is incredibly expensive. Just look at these numbers, from an article in Barron’s about Spark Networks trying to find a buyer. eHarmony may spend $125 million on marketing and advertising, or more than 40% of its estimated $280 million in...
by David Evans | Dating Sites & Startups
I logged into eVow. Looks like Markus turned on a more stringent filter that has now decided that I am not serious enough about dating to be deemed acceptable to be a member of the site. Similar to getting rejected by eHarmony if you are not straight enough or married...
by David Evans | Dating Sites & Startups
Looks like POF refused to post my comment on their blog announcing eVow, so I’m posting it here. Why did POF start eVow? Now i looked around the market and noticed that no one was actually catering to people that wanted to find relationships. Jaw drops....
by David Evans | Uncategorized
Finally, the iGeneration has a good head shot. CatholicMatch, the largest provider of online dating for Catholics, has acquired the assets of TraditionalSingleCatholics. Compete says CatholicMatch has 160,000 visitors, which could be 250k for all we know....
by David Evans | Uncategorized
I was interviewed for False sense of security in users of dating sites which ran in The SF Chronicle. “We’re dealing with a lot of people who lack those street smarts,” said Dave Evans, editor of Online Dating Post, a blog about the business....