by David Evans | Uncategorized
After receiving 50+ email alerts, I broke down and signed up for Singlesnet so I could email people and see how the system works for paid users. It’s arguably the dating site with the most traffic and I wanted to evaluate the experience and see what types of...
by David Evans | Marketing
Check out this SinglesNet ad on Facebook. Totally tricked me into thinking it was one of those “how to score with women” e-books. I’m all for experimenting with new types of advertising but this doesn’t sit right with me. Then again, they are...
by David Evans | Marketing
More proof that most high-volume dating sites are more interested in low-quality traffic than anything resembling a quality dating experience. Singlesnet has resorted to the ass-tastic ad campaigns that True and Mate1 originated on social networks over a year ago....
by David Evans | Dating Industry Finance
Is Match getting ready to spin out of IAC? Today’s announcement seems to point in that direction. InterActiveCorp (IACI) CEO Greg Blatt is stepping down from his current position to become chairman of the Match Group, a new IAC operating unit containing the...
by David Evans | Dating Industry Finance
The earnings call transcript for IAC/Match is extremely interesting, lots of datapoints of interest to dating industry insiders. Key takeaways below and full transcript at Seeking Alpha. Developing, which is everything but Core and Meetic, bottomed out in Q4, but...