A Tale of Two Commercials (eHarmony & Match)
Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First,...Denied by Eharmony & LikeIt (TheCompleteMe)
Interesting to see the “Sorry you are not eHarmony material” put-down and then the newly rebranded TheComplete.me saying my Facebook account does not meet their minimum quality standards. Can’t a guy get a break around here? To make matters...eHarmony Prospers Thanks To Big Data
Nobody, and I mean nobody, is crushing social media marketing like HowAboutWe, but I do like some of the social media stuff coming from eHarmony. How Ironic that most of the eHarmony posts on this blog are about their technology. Its crazy that the media is *still*...eHarmony Is No Longer Jazzed
The short-lived eHarmony site Jazzed is closing its doors on Sept. 18, 2012. The eHarmony attempt at launching a Match.com-like less serious dating site wasn’t able to make enough of it to remain a viable ongoing concern. Jazzed was questionable a bet that...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
