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A Tale of Two Commercials (eHarmony & Match)

Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First,...

eHarmony Is No Longer Jazzed

The short-lived eHarmony site Jazzed is closing its doors on Sept. 18, 2012. The eHarmony attempt at launching a Match.com-like less serious dating site wasn’t able to make enough of it to remain a viable ongoing concern. Jazzed was questionable a bet that...