Advertising Ecosystem Map
Marc Porcelli is a familiar face at dating and social networking conferences. His post, The Online Value Chain, has a great photo of the online advertising ecosystem. If you do marketing for a dating site, you should be intimately familiar with these companies.Online Dating Enters the iPad Age
Today I spent the day at eLove, a great group of folks I’m looking forward to working with. On the way home I learned that the Time Magazine article that I collaborated on went live this week. Read Online Dating Enters the iPad Age. Skout and Gelato and...iPad or Netbook Debate in Dating Terms
Techland gadget critic Doug Aamoth looks at which device is better for you — the iPad or a netbook — based on your dating personality.Online Dating Industry Notes For April 30, 2010
OKCupid To Offer Photo Feedback? Check out this item I found in Google Reader. It linked back to a non-existant page at OKCupid. SpeedDate Mobile, the company’s popular iPhone/iPod app, has surpassed one million unique downloads. In addition, SpeedDate Mobile now...Online Dating Insider Quick Hits For April 29, 2010
Personalization is an important part of web marketing. I like how Spreadshirt overlays text on images in real time. Fling and AFF and the adult sites have this stuff figured out, their latest performance marketing ads are pretty cool. They grab your town name and...Match CEO Blatt Dismissive of Competition
Several readers have pointed me to this recent statement from Greg Blatt, CEO of Match.com. The dispute comes as Match.com’s traffic has been dropping off sharply, according to comScore. But Blatt calls those numbers “sort of silly,” noting that Match.com recently...Paid Dating Sites Get Aggressive – Match Goes Fishing
Paid dating sites are facing increasing amounts of frustration from members and a fresh volley of attacks from free dating sites. Match knows what’s coming: 2010 is the year that free dating sites go on the attack, taking paid dating sites to task on a number of...Worldwide Dating Site Traffic Declining, or Not?
How about a boatload of screenshots showing that traffic at dating sites worldwide is declining. This made me sad. Caveat: Some of the decline can be attributed to: seasonal nature of dating, the quality of Alex’s rankings and sunspots.Study Shows Match.com Twice As Effective as eHarmony
Match has release a study, The Evolution of Dating: Match.com and Chadwick Martin Bailey Behavioral Studies Uncover a Fundamental Shift in How People Meet. Match found that one in five people in new relationships met online. Results also revealed that 1 in 6 marriages...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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