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Vertrue Dutch Auction Tender Offer

Vertrue Incorporated (Nasdaq: VTRU), a leading marketing solutions company, announced today that its Board of Directors has authorized a self-tender offer for up to 500,000 shares of its common stock, which represents approximately 5 percent of its outstanding shares....

Love, Courtside

I’m hearing a lot about mixing singles events and sports marketing. In fact, L.A. Sports and Entertainment Commission has backed a “Singles Night” for the opener of the WTA Tour Championships at Staples Center on Wednesday. The NBA’s Washington...

Measuring Industry Performance

It’s about time a an easy-to-understand metric was put in place to measure industry performance. ComScore gave a good presentation at SITRAS this summer which touched on the idea that we should be observing the interrelationship between several critical metrics...

Yahoo! Personals on top

Match.com has lost its lead in the $500 million domestic online personals business. Match wooed 7.4 million visitors in September 2003, compared with Yahoo! Personal’s 6 million. This past September, Match.com had 3.9 million visitors, compared with...