Seasonal affiliate incentives
I belong to several dating site affiliate programs. The extra beer money is great, and more importantly, I’ve found that dating sites that are good at managing relationships with their affiliates usually have an effective marketing strategy in place. Many large...Cupid.com Acquires PreDating
Plucked from the blog headlines, Cupid.com a leading online dating service, today announced its acquisition of PreDating, America’s largest speed dating company. This just crossed the wires so details are thin, more to come.MatchNet finances, staff reduction
Details about MatchNet from Alyce Lomax at the Motley Fool: Since 1999, MatchNet’s sales have grown 460% to $36.9 million, mirroring the upward trajectory of online dating. Last year, its net revenues increased 125%, with a 61% increase in “active...More on Spring Street
Gawker has more insider info on the cuts at SpringStreet. Insiders (probably management) are arguing over the validity of these statements: SpringStreet is operating with just 8 people. Most of the technology and customer service team has been let go. Only 2 people...Matchmaker up for sale
Just a month after Daum Communications bought Lycos, Matchmaker is on the block. No details about the asking price yet. I posted a timeline of events leading up to the Daum acquisition here. Daum plans to introduce blog-based social software service with more bells...Entrepreneur trend watch list
Number two on the Entrepreneur list of hot trends is Feeder Businesses: “Eat off the big guys’ plate. Trend agency Trendwatching.com coined the term “feeder business” for companies that feed off giants like Amazon or eBay. Instead of trying to...Match is the largest
Guinness World Records officially recognises Match.com as the largest online dating site in the world. More than 42 million singles globally have registered with Match.com since its launch in 1995 and worldwide there are now over 15 million members using the service....Online dating bride wins damages
A US matchmaking service has been ordered to pay financial damages for introducing a Ukrainian woman to a future husband whom she says beat her. A federal jury in Baltimore awarded Nataliya Fox more than $430,000 after she sued Encounters International (EI) for...JDate Hawks In Times Square
The JDate ad, a 30-second animated spot, runs once an hour for 18 hours a day on the JumboTron screen above ABC’s “Good Morning America” window at 44th Street and Broadway in Times Square. The current initiative–which will run through early...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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