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PerfectMatch vs. eHarmony

by | Dating Sites & Startups

PerfectMatch has put out a press release pitting itself against eHarmony. Talk about David vs. Golaith. From the press release: …But as both companies continue to build a loyal following, a closer examination of their respective strategies and matching...

Google AdWords API

by | Marketing

Those of you who consider yourself hotshot Search Engine Optimization types might want to look into Google’s new AdWords API (application programming interface), a back-end interface customers can use to monitor and control Google’s own systems in regard...

Yahoo! Personals affiliate network update

by | Marketing

Email from Kristine Kirschke, Program Manager, Yahoo! Personals: Dear Yahoo! Personals Publisher, How would you like to earn a lot of extra cash for love? This February, Yahoo! Personals is offering you just that! As you know, Valentine’s Day is on February...

Are Friendfinder emails truthful?

by | Dating Sites & Startups

I subscribe to tons of weekly updates for dating sites and you can imagine what my inbox looks like. I practically see PerfectMatch and True logos in my dreams by now. Most sites never send anything, and those that do cover a wide range of quality. Friendfinder sent...

Dating company job opportunities

by | Online Dating Industry

Monster.com has a slew of job opps for the keyword “dating”. Looks like Match, Great Expectations and It’s Just Lunch have the largest number of openings. Someone reading this should take the Vice President, Site/Customer Experience job at Match and...

Pairing wine with personalities

by | Marketing

Catching up on some old news.By now you have been overwhelmed with press releases talking about how the Australian Wine Bureau partnered with Match.com to report on single Americans, revealing their attitudes, perceptions and preferences toward wine and romance. Or...

How to reach iDate attendees

by | Uncategorized

Now that everyone is home from Miami, how are you going to promote your brand or service to the online dating industry? It’s easy, advertise on Online Dating Insider. Most show attendees, and many other companies, VC and industry insiders who couldn’t make...

iDate presentations

by | Dating Conferences & Events

Several people have expressed interest in providing their iDate presentations to Online Dating Insider readers. Check back often, I’ll post them as they are received. If you would like me to provide a link to your presentation, email it to me with any special...