Valentine’s Day marketing efforts
Today I auditioned for a reality show about dating, did two interviews and answered a lot of canned questions for reporters gearing up for TV, radio and print articles about Valentine’s Day. What is your marketing department doing to leverage 2/14? Have you...Nielsen personals ranking week of Jan 9.
Center For Media Research has posted several charts, including Top Online Personals Destinations, at Home Week ending Jan. 9, 2005 US, and the corresponding demographic data. According to Alexa (which should marginally be trusted as a valid datasource), Myspace...Va. panel rejects e-dating background checks
Washington Post journo Robert MacMillan writes: A Virginia General Assembly committee on Monday rejected a bill that would have required online dating companies to display prominent messages on their Web sites and e-mails stating whether they conduct criminal...How tough is it to switch dating sites
First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs....eHarmony tops Alexa science list
The Spotless Mind says that eHarmony ranks #1 on Alexa’s science list. Sure enough, there it is, above NASA. Wonder how they got that ranking?Yahoo! Personals Premiere Guest List ends tomorrow
My trial “guest list” status in Yahoo-speak, ends tomorrow. I’m told by email that I’ll miss out on advanced searching and matching features unless I fork over more cash. I followed the link to the Upgrade page and see that the list price for...Boehm-Ritter job openings
I continue to receive presentations from iDate presenters. Some of the files are large and I’m having a difficult time posting them to the blog. I’ll iron out the problems and post when they’re all ready to go. Thanks to those of you who have...eHarmony feels the heat
Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor? I see that Dr. Warren has a new book out.Match.com Launches National Print Campaign
From AdRants: A new national print campaign, created by Hanft Raboy, introduces the theme line “Love is complicated. Match.com is simple.” The work, which launches today, uses photographic images from Elliot Erwitt and others to “capture love’s...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
