by David Evans | Uncategorized
Realizing that matching people via computers was a masterful marketing gimmick that surprisingly worked for a while, the online dating industry is looking into providing singles with various autonomous digital relationship services. Freed of disappointing first dates...
by David Evans | Dating Conferences & Events
Nick Tsinonis at Intro Analytics wrote in to tell us about the next Dating Drinks London. Date and Time: 23rd November from 7pm (There is happy hour before 7pm if you want to come earlier). Venue: Contact Nick Tsinonis for more details. We’ve had RSVPs from...
by David Evans | Online Dating Industry
Years ago, eHarmony had a relationship with the ultra-Christian organization Focus on The Family. After the relationship was uncovered and fairly savaged in the press, eHarmony decided it drop the Christian dating angle and went more mainstream. Fast forward a few...
by David Evans | Marketing
Like everyone else, I receive a ton of dating site affiliate marketing email. After forwarding offending examples to the dating sites in question so they could presumably fix things, it turns out that dating sites rely so much on affiliate marketing that only a few...
by David Evans | Marketing
When I logged into Match this morning I saw an ad for Verizon. At first I groaned at yet another wasted ad impression, not to mention that FiOS is not available here. Looking closer, I saw that Verizon has embedded several references to Match in the ad. Thats pretty...
by David Evans | Dating Safety, Profiles & Matching
I have been watching Boston-based verification company Tru.ly closely for the past year or so. They have just released an age verification API that authenticates the age of an online user based on government issued data. Tru.ly cross-references user-submitted...
by David Evans | Dating Sites & Startups
Maurice writes in to say that Nerve.com is launching a new dating site. “Online dating is about to change. And it really needs to. Gone are the days of building a profile like you write a resume, and then waiting for someone to fall in love with your About Me...
by David Evans | Legal, Marketing
Not that this should come as a surprise to anyone, but a new study is out that shows how much personal information is shared and sold between website and data aggregators. Especially interesting is what dating sites like OkCupid make available to vendors. Stanford...
by David Evans | Audio & Video
Great news for Craigslist sellers and psycho’s. RingShuffle is a new iPhone app for creating temporary and later self-destructing phone numbers that route to your cell, available now. Seems like every piece of news I get lately is a re-hash of a product or...
by David Evans | Uncategorized
Exrated.co is a new rating site that empowers singles by giving them character reviews of potential dates, including pros and cons from punctuality to looks to generosity, grooming and more. I like the idea of Trip Advisor for dating, very effective branding, but the...