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Trendwatching is always coming up with cool terms to describe trends. Last year, they used ProfileDoctor as an example of FEEDER BUSINESSES. …New businesses and services that feed (off) New Economy (there, we said it!) stars like eBay, Google, Match.com, or...

PerfectMatch has only one competitor

According to Duane Dahl, CEO of PerfectMatch.com, they only have one competitor, eHarmony. Hows that for market differentiation? No mention of Match or Yahoo! anywhere in recent press releases. MarketingVOX has an older post about Match.com’s recent $25 million...

Carat Interactive, a PerfectMatch

PerfectMatch is spending a lot of dough trying to advertise along side the big boys in the online personals space. “Genuine People, Real Love” is the name of their latest campaign. Developed by Carat Interactive, the campaign copy leverages the idea that...

New dating site gets tags

Consumating is a new dating site I found out about from the developers at sixapart, the producers of the weblog software Movable Type, which btw runs this and all other Corante blogs. Normally I don’t give much thought to new dating sites unless they provide a...

Yahoo! Personals to offer RSS feeds

I was just sitting here thinking (again) about what it would take to pull the profiles from Match and Yahoo! and display them on an aggregator website. Why bother with all the revenue share, partnership agreements and other troublesome administrivia that Lycos has to...