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iKarma- Everything But The Kitchen Sink

As the reputation and identity management market continues to heat up, last week’s press release from iKarma made my head spin trying to figure out the core message. The press release is a perfect example of trying to say too many things and ending up...

MySpace Friend Trains

I thought I would take some time to find out about some of the value-added services that keep the Myspace economy humming. When I started ProfileDoctor, I figured I would see what sort of cottage industry was going to spring up around dating sites. Back then,...

The Dating Games

There is not much I will watch on network television besides Lost and 24 and Numbers. The tv is often on but it’s usually Netflix or cable. I was excited to learn that ABC is launching a a global interactive game based on Lost. The show will features a parallel...

Skype Taking On iTunes

Techdirt sez that Skype has a deal with EMI to sell VOIP ringtones. Perhaps they’ll follow the iTunes model and use the tracks as a loss leader to try and attract people to Skype — but that would be even more questionable, since it doesn’t seem like...

Seeking Attention

MIT Technology Review has an article on Attention Economy. As our attention continues to disperse, its becoming clear that “eyeballs” and “stickiness” are being augmented with technologies that track what you are watching, reading and listening...

Behavioral Targeting Beats Contextual Targeting

Adrants sez that in a recent study on an internet advertising campaign for Panasonic found that: Behavioral targeting identified and reached 50.3 percent more imminent buyers of Panasonic plasma TV’s than contextual targeting. The study, by Next Century Media...

Vivox Appoints VP Sales

Vivox, a pioneer in delivering communication to communities, has added Rick Frye to its executive team as vice president of sales. Frye has almost 25 years of sales and executive management experience. Most recently, he held executive positions at Gryphon Networks of...