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Here’s My Number (for Today)

Hot on the heels of the USA Today article about anonymous calling, the NY Times has a piece about, you guessed it, “the last phone number you’ll ever need.â€? If a service is going to take off in the social and dating space, it’s got to be easy to use,...

Match.com Pays $1 Million to Sponsor Sitcom

Match has landed a season-long product placement in a TBS sitcom through MediaHub, the media planning and buying division at Mullen. Match will shell out between $1-2 million to be features in My Boys, based on a woman sports reporter in Chicago. The...

Match.com Members Remain Anonymous

Match.com reports the initial response to the new anonymous calling feature has been “extraordinary�?. Jane Thompson, a Match.com vice president (of what?): 275,000 people already have used the feature, which is being offered as a freebie to Match.com’s 15...

Casual Encounterwear

I have a drawer full of tech company t-shirts going back to 1993. This is the first dating-related t-shirt I’d wear, not including the SafeDate shirt, which looked great on employes but I’m pretty much a liability when it comes to donning a South Beach...

Ex-Microsofties Launch Crush or Flush

Crush or Flush, a mobile version of Hot or Not, is launching soon, with an added twist. Users can tag hotties or flush them. Flushing is really just the ability to ignore people. I’d rather see a 1-10 style rating system, but then again I’m not 25 and can...