by David Evans | Marketing
I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...
by David Evans | Marketing
Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...
by David Evans | Marketing
Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...
by David Evans | Dating Industry Finance
Spark Networks has reported fourth quarter and full year 2006 financial results. Highlights * Reported Full Year Revenue of $68.9 Million * Generated Full Year Net Income of $6.6 Million * Delivered Full Year EPS of $0.21 * Reported Cash Flow from Operations of $13.1...
by David Evans | Marketing
A long article in Adweek examines how advertisers and media buyers consider the value of pageviews and uniques when deciding on where to place the bulk of their ad dollars. The MySpace audience is spending less time per-page, racking up 4.5 pages per minute, as...
by David Evans | Marketing
I only caught the highlights of the Daytona 500 over the weekend, talk about exciting! The NY Times (reg req’d) says that Harlequin and Nascar are teaming up on a series of 16 paperback books that feature Nascar prominently. I didn’t know that romance...
by David Evans | Marketing
Reach has changed from a user-per-million figure to a simple percentage figures, much easier to comprehend IMHO. Traffic rank and page views include a breakdown of your ranking by country, and a listing of the top visitors by country. Via...
by David Evans | Uncategorized
I’m finding some interesting geeky dating advice on the periphery of my personality testing research. Agree or disagree, science has a place in the matchmaking process, and we’re just starting to understand how to apply it to the business of finding each...
by David Evans | Dating Sites & Startups
Date.com celebrated its 10th Year Anniversary on Valentine’s Day. Congrats to Meir, Chris and the gang in Miami and Toronto. Date is a favorite client and I’m excited about the future of the company. Ten years go to the day, Date.com was launched offering...
by David Evans | Uncategorized
Calling All Dating Site Blogs! I’m creating the Online Dating Insider Network at Feedburner. It’s an experiment with only one side-effect, more traffic to your blog! If you run a dating site and have a blog, email me through the contact form or leave a...