From Salacious Advertising to The Algorithm War
In case you missed it, the battleground for online dating dominance shifted over the weekend. First, we learned that True.com is most likely delinquent on its advertising payments. As a result True’s ads are increasingly harder to find in the usual places like...Dating Sites Embrace Super Crunching
Happy National Singles Week. Did you know that Operation Match, the first example computer matchmaking, took place in 1965? Behold, a fascinating article in the The New York Times by Ian Ayres about Super Crunchers, which focuses on the matching systems that power...Yahoo’s New Social Network
Yahoo has launched another social network that’s part My Yahoo and Myspace. Mash is currently in beta. TechCrunch has details. Big question, what about the millions of people who put time and effor into building up their Yahoo 360? They better have an...Playboy, Peeq, Bluetooth Dating
I was quoted in an article about the Playboy deal with Lavalife. Adweek onThe Peeq: A sexy community where like-minded adults learn from and contribute to a shared philosophy that dares us to explore the quirky, humorous, embarrassing and sublime sides of sex. Robert...Match.com Executive Shuffle Continues
Chemistry.com PR head Tina Couch has left the building. I enjoyed working with Tina and her team on the chemistry.com blog project earlier this year. Best of luck to Tina in her new endeavors. Think you have what it takes to jump into the battle with eHarmony?...Christian Mingle On Myspace
After months of cleavage-spotting and erotic videochat ads, this Christian Mingle ad on Myspace was a bit of a letdown. I can’t believe I just said that! I took a bunch of OKCupid tests over the weekend. That was more fun than I expected, although I was taken...Creating an Online Dating Site Part 4
This is the fourth update to my infrequent “Creating a dating site” series. I have attempted to compile common answers and my experience with startup dating sites. Much of the content is anecdotal and is by no means a complete blueprint to building a...Friday 9-7- Linkdump
OK Cupid’s Sam Yagan Boston Globe Interview. Great backstory. Four questions to Alex Panelli, CEO, Trilibis Mobile: We recently launched MatchMobile in partnership with Match.com. The original launch included availability of a fully integrated mobile dating...Singlesnet Low-Brow Dating Adverting
More proof that most high-volume dating sites are more interested in low-quality traffic than anything resembling a quality dating experience. Singlesnet has resorted to the ass-tastic ad campaigns that True and Mate1 originated on social networks over a year ago....
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
