Dating Ad Mega-Redirects Lead To Trust Fail
Today I saw a Facebook ad for a dating site called It’s Just Karma. As a Redditor, I had to check it out. The click led to a generic landing page with no dating site branding. Lot’s of lead-generation companies do this, they take the click and redirect it...Analyst Commentary On Spark Networks
Over the weekend I wrote Investor Thinks Spark Networks Is The Next Netflix. An analyst at Insider Monkey had to say this about the original post. So, I believe there are obvious secular tailwinds benefiting online dating companies. Yet, Tilson’s argument for Spark...Affiliate Summit Tickets $99 Until May 18th
Affiliate Summit East tickets increase in price in a few days. Starting May 18th, 2013, the prices for Affiliate Summit will go from starting at $99 to $249. Affiliate Summit, the premier affiliate marketing conference, was founded by Missy Ward and Shawn Collins in...Investor Thinks Spark Networks Is The Next Netflix
So an investor is talking about how Netflix has quadrupled it’s stock price in the last seven Months. It’s a great story, watching Netflix on my tv through my Roku box is a fantastic experience. Then things get weird. Investor Whitney Tilson: If Netflix is...Dating Industry News For May 8, 2013
Massive link-dump and some videos, enjoy. When is HowAboutWe going to do a deal with Foursquare? Check-in, rich location data and a slick recommendation service. SimpleWash will help you purge your Facebook account of content that single people, employers and mom may...Eharmony Now Free to Communicate, Pay to Browse Photos, New Profile Layout
eHarmony is in the middle of going through an incredible transformation. I haven’t visited the site in a while, and boy was I surprised when I logged in over the weekend. I’ve been doing a lot of competitor analysis for clients and it’s good to...POF Ad Speaks Plainly
I love this POF ad. All text, written in the first person, features bad grammar and I bet it’s going to drive a ton of signups.SeekBromance Posse Enlargement
While technically not a dating site, I received an email from Seekbromance and had to give them a shout-out. Yeah dude, this is clearly gonna be the ODI Site Of the Week. What a great idea. Dudes that need more dude friends. Gay dudes, straight dudes, regular dudes,...A Tale of Two Commercials (eHarmony & Match)
Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First,...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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