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True.com in The News

by | Marketing

A mixed bag of news this week for True.com. Hitwise and other sites are reporting that true.com traffic doubled in the second week of feb. True now has more unique visitors per month than singlesnet and match.com combined which supposidly are #2 and #3. New myspace...

True.com’s Latest Marketing Ploy

by | Marketing

I’m seeing more and more Myspace profiles like this one of a young woman who says: Friends keep asking me to take revealing pics of myself. I’ve taken some but myspace won’t let us post nude pics. If you want to see my revealing ones, I’ve...

Ze Frank on True.com

by | Audio & Video, Marketing

This is hilarious. Ze Frank, who hosts a great daily videoblog, has a segment about the True.com video ads that are showing up in places like Myspace. Watch him chat back and forth with the video ad, thinking the girls in the ads are actually chatting live with him,...

More Women on Niche Dating Sites

by | Marketing

According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men. I would like to know how Hitwise knows if visitors are men or women. Too...

True.com Must Love Dogs

by | Marketing

I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...