by David Evans | Dating Research
In The Case For An Older Woman, the OkCupid tackles a tricky topic, unrealistic expectations of male daters. In this case, mainly that men want to date much younger women. I’m going to point to a few choice quotes and leave it at that. …Men between 22 and...
by David Evans | Dating Research, Marketing, Profiles & Matching
Great article about OKCupid in the New York Times, Looking for a Date? A Site Suggests You Check the Data. In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success....
by David Evans | Mobile Dating
Talk about starting the week off on a good note. Cyber Monday deals, preparing some exciting new reports for readers and to top it off OKCupid has released an iPhone application. Team OKCupid did a great job at integrating just about every piece of website...
by David Evans | Dating Site Features
Getting online daters to stray out of their comfort zones and search for new people has always been a problem for dating sites. Usually, search is a set it and forget it situation, where users set their initial search criteria and then leave it like that forever. You...
by David Evans | Marketing
Comments are back on, not sure what happened. Changed the primary font and fixed a few things in the sidebars, what do you think, easier to read, or not? Surprised that Facebook allows this type of titillating advertising (this is SinglesNet?). I hate the redirect...