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eHarmony feels the heat

Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor? I see that Dr. Warren has a new book out.

PerfectMatch vs. eHarmony

PerfectMatch has put out a press release pitting itself against eHarmony. Talk about David vs. Golaith. From the press release: …But as both companies continue to build a loyal following, a closer examination of their respective strategies and matching...