by David Evans | Marketing
Adverlicious has updated it’s online dating advertising archive. Lots of ads from dating sites. A good resource if you are planning an ad campaign and want to see what’s out there for inspiration.
by David Evans | Dating Industry Finance, Marketing
Pete at Mashable tells us that analyst Richard Greenfield noted today that MySpace is now generating “in excess of $30 million�? per month in revenue, with about $24 million in US revenue and $6 million internationally. He links to a SearchEngineJournal story that...
by David Evans | Marketing
Chemistry.com is set to launch a TV campaign that will debut in late April and early May and run for over a month. They also announced a 100% commission structure for affiliates.
by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Marketing
I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...