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Online Dating Ad Spend Continues to Increase

Online dating ad spend data from Brandweek’s Kenneth Hein: True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a...

Animated Match Ads a Spoof?

Match gets animated, via Adrants. I think these ads must be a hoax, they are insane. Reminds me of a Tim Burton film. In the more-sane department, Match CEO blog has photos from the “Rejected” commercial shoot.

EHarmony Cries Foul

Lot’s of attention being paid to the recent Chemistry.com “Rejected” ad campaign, which clearly places eHarmony in Chemsitry’s crosshairs. The media attention is approaching the True.com level, which is to be expected, because let’s face...

Chemistry Digging In, Launching Ad Campaign

Chemistry.com is launching a national TV and print ad campaign that launches the week of April 23rd. Look for ads in People magazine, TV ads on NBC, USA Network, and Bravo starting on April 30th. Chemistry’s launch was soft as butter. In the past year or so they...