Personalized Experiences Drive Member Loyalty at Match.com
Can you tell that I joined Match.com again? Lots of changes have happened in the last year, some more remarkable than others. I think its great that they figured out that personalization is important when it comes to member communication. The text under the red line...Academic Analysis of Energetic Compatibility
Last summer at iDate in Los Angeles I introduced Frank Seifert & Larry Michel of Matchmatrix to Dr. Jim Houran and told them they should do something together. Frank says: After meeting at the June 2009 Los Angeles iDate conference, Jim Houran asked if we would be...Hot New Relationship Book Warns Against Shapeshifters
Hot New Relationship Book Warns Women: 'Wake Up! He's A Shapeshifter'Loving the Lowbrow PlentyOfFish Ads
Don’t you just love these Plentyoffish ads? The poorly positioned bold type and grammar, goofy smiley face and bland copywriting speak volumes about the site’s personality and make me want to go check it out. It looks like Markus did this ad in Microsoft...Dating Sites Should Offer Geo-Targeted Date Ideas to Singles
How come dating sites aren’t targeting their ads better? Do you see ads for local restaurants or fun date ideas on dating sites? I don’t. How difficult is it to embed geo-targeted ads for restaurants in a web page? This was figured out almost a decade ago....
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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