Personality Testing Systems, Time for a Shootout?
If you haven’t read it, head on over to Mark Brooks blog to read all the comments about personality matching systems. One of the best overviews to date of the various perspectives held by industry experts who design, test and validate matching systems for a...Is Dating All About Dopamine?
Mark Brooks mentions an email he received from Chemistry.com announcing a Feb 2007 Playboy interview with Dr. Helen Fisher titled Chemical Romance. I’m working with Chemistry to launch a blog for Dr. Fisher, who is responsible for the matching system at...Other Uses for Eharmony
Andrew Chen thinks that eHarmony’s matching mechanism is useful for other problems. I’ve often though this as well, and was interested to read the post, but Andrew only comes up with job hunting and service providers. What other types of industries could...New Method for Evaluating Prospective Dates
Dr. LeRoy A. Stone has developed a Dating Partner Integrity Test. I couldn’t get past the first few paragraphs, but it looks like he’s adapting his existing Personnel Security Standards Psychological Questionnaire (PSSPQ) to online dating. Worth a look if...Personality Marketing With PersonalityPro
PersonalityPro has released the Consumers Psychographics Report , the first personality assessment tool specifically designed to advise site owners on how to engage and convert members into subscribers using correspondence and marketing messages that are consistent...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
