Will Advertising Exchanges Be Better at Matching People Than Compatibilty Systems?
My friend Dave at EatMedia send me the following from WIRED: Seamless ad trading may turn out to be just the start. Google could also encourage buyers and sellers to exploit the hidden value of inventory by blending their clickstream databases with data gleaned from...Thread and Facebook, Perfect Together?
During the past year or so I’ve been thinking and writing a lot about the role Facebook could play in online dating. I’ve received a lot of feedback from the online dating industry about the possibility of Facebook becoming the worlds largest dating site....Hacking Traction: The Dark Side of Marketing Optimization
As a consultant, it’s important for me to be friendly and familiar with several vendors in any category, from advertising to graphic design to people who optimize databases for profile search. Lately I have been interviewing usability testing companies for a...Study: Effectiveness Of Virtual Dating
From Online Personals Watch: Omnidate is conducting a study with Professor Dan Ariely into the effectiveness of virtual dating and is looking for dating sites to participate in this research. That’s a smart move to align with Professor Ariely. I’ve read...The Widening Gap between Dating Sites As The Market Matures
Niche dating sites can be incredibly effective if you’re Jewish, Black, Gay, Athletic or belong to any number of groups where it makes sense to self-identify as part of a particular group of people. Matchmaker was the first site to have many different...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
