How tough is it to switch dating sites
First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs....Billboard advertising
Adrants has a link to a story about an Australian Chinese woman who has spent $5,000 to buy a billboard in Randwick for a month advertising for a husband. She is quite nonchalant about the whole thing, “I’m surprised a lot of people think this is special...It’s Just a lot of cash
A Detroit-area It’s Just Lunch franchise is making up to $125,000 a month. “Detroit has been ranked one of the worst places to date because people spend so much of their lives in cars”, says Paula Komar, who invested $150,000 last year. The article...Seniors market flat
In August, more than 16 percent of those active on the top five dating sites, including Yahoo Personals and Match.com, were 55 and over, and more than 5 percent were 65 and over, according to Nielsen/NetRatings Inc. That’s up from 15 percent in the 55-plus...Match offline event revenue up 200%
Online dating services are taking their customers back to the bars. Chris Terrill, Match.com’s vice president for off-line initiatives at Match, won’t give dollar figures, but says his division’s revenues have more than doubled since last year, when...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
