Match.com Goes With Mullen For Media
Online dating service Match.com has selected Interpublic’s Mullen as media agency of record, the Wenham, Mass.-based company said Tuesday. Match.com launched a new campaign June 14 and will run through the second half, including cable TV, network radio,...TheOnion.com/MasterCard Personals Points Promotion
I was checking out The Onion today and I came across this interesting points program. This is a pretty cool idea, but I don’t see it on Salon or Boston.com, two other Spring-Street powered sites I visit often. I wonder if they are testing this on a subset of all...Get a Room!
USA Interactive (USAI), the owner of 500-lb gorilla Match.com, is buying all remaining shares of hotel.com in an all-stock transaction worth a reported $1.1 billion. Now you can find a date on Match.com, buy tickets to an event through Ticketmaster and book a hotel...Your chance to meet your match on TV
Meet your Match.com date for a TV pilot and get an all-expenses paid date in New York City. Match.com is giving one lucky couple who feel like they’ve found a love connection online an all-expenses paid first date in NYC. If you’ve already developed...Marketing Battle for Online Dating
The battle in the online dating service business has become as competitive as the contest among looking-for-love singles angling for that final rose from “The Bachelor.” Market leaders like Match.com, a unit of USA Interactive, and Yahoo Personals, are now...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
