Where’s the customer service?
At the last SITRAS event down the road in Miami Beach in June, there was lot’s of talk about how bad the customer service is at most online dating sites. It was the number two complaint from customers and I’m not hearing anyone address this. I’m...Seasonal affiliate incentives
I belong to several dating site affiliate programs. The extra beer money is great, and more importantly, I’ve found that dating sites that are good at managing relationships with their affiliates usually have an effective marketing strategy in place. Many large...Entrepreneur trend watch list
Number two on the Entrepreneur list of hot trends is Feeder Businesses: “Eat off the big guys’ plate. Trend agency Trendwatching.com coined the term “feeder business” for companies that feed off giants like Amazon or eBay. Instead of trying to...JDate Hawks In Times Square
The JDate ad, a 30-second animated spot, runs once an hour for 18 hours a day on the JumboTron screen above ABC’s “Good Morning America” window at 44th Street and Broadway in Times Square. The current initiative–which will run through early...Love, Courtside
I’m hearing a lot about mixing singles events and sports marketing. In fact, L.A. Sports and Entertainment Commission has backed a “Singles Night” for the opener of the WTA Tour Championships at Staples Center on Wednesday. The NBA’s Washington...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
