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Pairing wine with personalities

by | Marketing

Catching up on some old news.By now you have been overwhelmed with press releases talking about how the Australian Wine Bureau partnered with Match.com to report on single Americans, revealing their attitudes, perceptions and preferences toward wine and romance. Or...

Friendster contracts doubleClick

by | Marketing

Nate Elliott, analyst at Jupiter says: Friendster has contracted with DoubleClick to do their adserving. And, against all odds, they have some decent advertisers (eg, Verizon, Chase Bank) mixed in with all the bizarre pay-per-click stuff. Now, if they could only find...

Review of One2Oneliving Magazine

by | Marketing

My goodie bag contained a copy of One2Oneliving magazine (an iDate sponsor) and I had 14 hours to kill on the way home, so I read it. Prepare yourself for an onslaught of lowest common denominator stuff like best car for singles- Aston Martin Vanquish. Sexiest...

Dating-related domains for $1 million

by | Marketing

The domain names Meetpeople.com, singlewomen.com, singlemen.com, meetgirls.com and meetlocals.com are for sale as a group for $1 million dollars. I’m curious as to what you think the real value of these types of domain names is. More dating and social...

Behavioral targeting

by | Marketing

Last summer there was some talk about advertising to singles on dating sites. If your site offers free membership, thats about the only choice you have to monetize those eyeballs. Most of the larger sites that take ads have deals with advertising networks, or in the...