Go to

eHarmony feels the heat

Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor? I see that Dr. Warren has a new book out.

Match.com Launches National Print Campaign

From AdRants: A new national print campaign, created by Hanft Raboy, introduces the theme line “Love is complicated. Match.com is simple.” The work, which launches today, uses photographic images from Elliot Erwitt and others to “capture love’s...

Google AdWords API

Those of you who consider yourself hotshot Search Engine Optimization types might want to look into Google’s new AdWords API (application programming interface), a back-end interface customers can use to monitor and control Google’s own systems in regard...

Yahoo! Personals affiliate network update

Email from Kristine Kirschke, Program Manager, Yahoo! Personals: Dear Yahoo! Personals Publisher, How would you like to earn a lot of extra cash for love? This February, Yahoo! Personals is offering you just that! As you know, Valentine’s Day is on February...