by David Evans | Dating Markets, Dating Site Technology, Marketing
First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs....
by David Evans | Dating Sites & Startups, Marketing
My trial “guest list” status in Yahoo-speak, ends tomorrow. I’m told by email that I’ll miss out on advanced searching and matching features unless I fork over more cash. I followed the link to the Upgrade page and see that the list price for...
by David Evans | Marketing
Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor? I see that Dr. Warren has a new book out.
by David Evans | Marketing
From AdRants: A new national print campaign, created by Hanft Raboy, introduces the theme line “Love is complicated. Match.com is simple.” The work, which launches today, uses photographic images from Elliot Erwitt and others to “capture love’s...
by David Evans | Marketing
Those of you who consider yourself hotshot Search Engine Optimization types might want to look into Google’s new AdWords API (application programming interface), a back-end interface customers can use to monitor and control Google’s own systems in regard...
by David Evans | Marketing
Email from Kristine Kirschke, Program Manager, Yahoo! Personals: Dear Yahoo! Personals Publisher, How would you like to earn a lot of extra cash for love? This February, Yahoo! Personals is offering you just that! As you know, Valentine’s Day is on February...