by David Evans | Marketing
In a strange marketing twist, Date.com has issued a press release identifying gifts that if given would be the quickest way to end a relationship. Give a woman the Debbie Does Dallas DVD boxed set or a guy a bassinet. Huh? Of all the blue-sky thinking and slam-dunk...
by David Evans | Marketing
Last week I did my first screen test ever, for a pilot TV series about post-divorce daters. During the shoot I had a chance to speak with the producert, Roberto Mighty. Talk about a name made for television! Roberto would be interested in hearing from established...
by David Evans | Marketing
Take a test, go to Paris: Take the Yahoo! Personality & Love Style test for free and they will enter you in a drawing to win a trip for two to Paris for a week and $2,000 spending money.
by David Evans | Marketing
I received another TRUE Valentine’s Day marketing email. I don’t usually comment on every ad I see but this one caused me to pause. Titillating to say the least. I would have expected them to take the high road with the tone of their ads instead of going...
by David Evans | Marketing
According to this story from xbox.com two Xbox live gamers playing Tom Clancy’s Ghost Recon have hooked up for more than a gaming session and now they have a baby together. An isolated incident, but it makes you wonder about the matchmaking capabilities of...
by David Evans | Marketing
Today I auditioned for a reality show about dating, did two interviews and answered a lot of canned questions for reporters gearing up for TV, radio and print articles about Valentine’s Day. What is your marketing department doing to leverage 2/14? Have you...