by David Evans | Marketing
Lorna Borenstein, vice president and general manager of Yahoo Personals, talking about Yahoo! Personals Premier: We realized that with more people looking for a longer-term commitment, that’s one of the areas our service had to get to and we had to do it...
by David Evans | Marketing
A flurry of emails this morning. The one from LavaLife caught my eye. It’s the usual “free credits to contact people” pitch, but down at the bottom is what caught my eye. LavaLife is giving people no longer interested in keeping their memberships an...
by David Evans | Marketing
From About.com: Consumers are expected to spend $97.27 on Valentine’s Day, down slightly from $99.24 last year. However, 61.8 percent of consumers plan to celebrate the holiday, up from 59.8 percent one year ago. In all, 2005 Valentine’s Day spending is...
by David Evans | Marketing
I received the following two emails, only seconds apart this morning. One is unsolicited spam, the other is opt-in. Can you guess which is which? “Find a Christian Valentine’s” – WhereChristiansMeet “AFF News: Singles, couples wanted for...
by David Evans | Dating Sites & Startups, Marketing
LA City Beat has a good cover story on the science of matchmaking, the ethical questions and also does a pretty good job of taking it to eHarmony. It’s thorough with many not-read-before details, highly recommended. Bullet points: PerfectMatch matched 250...
by David Evans | Dating Sites & Startups, Marketing
I thought this warranted a mention on it’s own. From the LA CityBeat article: Friendster.com, the online networking community, recently partnered with eHarmony, announcing, “Friendster proudly introduces eHarmony.com.” But the company was unaware...