by David Evans | Legal, Marketing
Not that this should come as a surprise to anyone, but a new study is out that shows how much personal information is shared and sold between website and data aggregators. Especially interesting is what dating sites like OkCupid make available to vendors. Stanford...
by David Evans | Marketing
Successful dating companies pay extremely close attention to their daily revenues and related affiliate program performance, tuning payouts accordingly. Taking you eye off the ball, even for a day, can screw up your marketing numbers for the month. I’ve been...
by David Evans | Dating Markets, Dating Safety, Marketing, Mobile Dating
OKCupid Asking About Background Checks: By asking members questions about background checks, OkCupid can effectively poll people without seeming too much like an intrusive survey. Interestingly enough, this question appeared right after I was asked how freaky I am....
by David Evans | Marketing
Haven’t done this most basic of searches in a while. Search results Google for the phrase “dating sites”. I love how Datehookup is the number one organic search result. DH has 1.5 million members, is the largest dating site you’ve never heard...
by David Evans | Dating Industry Finance, Marketing
Years ago, back in the wild-west days of Facebook, companies like Zoosk and Are You Interested were able to grow like weeds by taking advantage of Facebook’s then quite lax approach at allowing viral marketing on people’s walls. Over time, Facebook clamped...
by David Evans | Dating Industry Finance, Marketing, Online Dating Industry
Bravo Partners With OkCupid—It’s a Match: To promote its new show “Most Eligible Dallas”, which follows a group of attractive singles (including a couple NFL players) as they navigate the Texas dating scene, Bravo teamed up with online dating site OkCupid to...