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Striving for mediocrity

by | Marketing

Yup, I’m in a mood today. I’m amazed at how many dating sites email me about uploading photos without providing resources for getting my photo taken. Where is the coupon for a webcam, where is the LookBetterOnline link? $130 is still way overpriced but...

Aggregated advertising

by | Marketing

Buying advertising on dating sites used to be an expensive proposition. It wasn’t long ago that impressions on a medium-sized site could run you $10,000 per month. Most of the graphics looked poorly integrated and un-targeted because the low-budget ad networks...

Tryvertising

by | Marketing

Trendwatching is always coming up with cool terms to describe trends. Last year, they used ProfileDoctor as an example of FEEDER BUSINESSES. …New businesses and services that feed (off) New Economy (there, we said it!) stars like eBay, Google, Match.com, or...

PerfectMatch has only one competitor

by | Marketing

According to Duane Dahl, CEO of PerfectMatch.com, they only have one competitor, eHarmony. Hows that for market differentiation? No mention of Match or Yahoo! anywhere in recent press releases. MarketingVOX has an older post about Match.com’s recent $25 million...

Carat Interactive, a PerfectMatch

by | Marketing

PerfectMatch is spending a lot of dough trying to advertise along side the big boys in the online personals space. “Genuine People, Real Love” is the name of their latest campaign. Developed by Carat Interactive, the campaign copy leverages the idea that...

True.com disclaimer

by | Marketing

I read BoingBoing several times a day. Consistently rated the #1 weblog, it features the best links submitted by thousands of loyal readers. Last night I saw that True.com is doing some boobalicious advertising on BoingBoing. The scantily clad co-ed ad links to a page...