by David Evans | Marketing
From the GoogleMeister, Markus Google has just launched a new beta that allows targeting of image ads by site. Basically you pick what sites on the google content network you want your ads to run on. For example you could run your ads on plentyoffish.com and on news...
by David Evans | Marketing
Over the years I have found several blogs that cover the online dating industry. There are hundreds that cover online dating. I’m not interested in those. I decided to start a list of useful blogs, talk about what makes them worth visiting, and how they can...
by David Evans | Dating Conferences & Events, Marketing
Mark Brooks at Online Personals Watch has announced a working relationship with iDate. My question is, what does each partner get out of the deal? iDate benefits from more exposure, although everyone in the industry knows about iDate, just like they know about OPW and...
by David Evans | Marketing
Lavalife polled a bunch of members and found that 41% of the 2,445 Lavalife singles polled said they would streak during an NBA game to ensure their team was victorious. The polls were done just in time for the NBA finals. Lavalife hosts two NBA Finals viewing parties...
by David Evans | Dating Sites & Startups, Marketing
OMMA Magazine has a story about Eharmony and how they went against the grain by using the word marriage in their advertising. Lucas Donat, CEO of Donat Wald, talks about how Eharmony sought to differentiate the service by focusing on people serious about finding...
by David Evans | Marketing
I received the usual quarterly email today asking if I wanted to advertise ProfileDoctor on AskMen.com. I clicked through the site and found this ad from True. For a company that supposedly is 60-something percent female, I was amused at the porn-like quality of this...