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Customer acquisition via call centers

by | Marketing

Bill Broadbent at Instinct Marketing said: If the average call cost is $10 and you have a ballpark labor cost of $4 per call (20 minutes with $12 total hourly comp) and say a 20% optimistic closing ratio (from call to paying customer) you’re looking at an...

Fr** Online Dating Content

by | Marketing

Online Dating Content has announced it will offer fr** quality content to online dating sites weekly. The content is ad supported. This is Joe Tracey’s latest foray into value-added dating services. Previously Joe has launched Online Dating Magazine and the...

Podcast Singles Network

by | Marketing

Rich Gosse and Dan Bender have started a website called Podcast Singles Network. Rich interviewed me last week as part of the industry insiders track, we talked about the Meetic IPO, Chemistry.com and the upcoming Internet Dating Confercence. The site is under...

eHarmony affiliate sales up 67%

by | Marketing

In the first half of 2005, eHarmony saw a 67 percent increase in affiliate sales from the same period last year. EHarmony uses Commission Junction, a ValueClick Inc. company, for their affiliate management program. Steve Hartmann, director of online marketing at...

Tango mag goes bi-monthly

by | Marketing

Adrants sez TANGO, the singles magazine about lofty issues such as love, life and the pursuit happiness, has doubled its rate base to 200,000 effective with its February 2006 issue. The magazine, which launched as a quarterly, will also shift to bi-monthly publication...

PerfectMatch teams up with Regis and Kelly

by | Marketing

PerfectMatch is teaming up with “LIVE with Regis and Kelly” for a two week quest to find LIVE assistant producer, Lori, a “Perfect Match.” At ProfileDoctor we do this all the time: interview a newspaper or radio reporter’s single friend...