Number One Sign Your Dating Site is Underperforming
Click the thumbnail to see the full image. #1 Why do people on LoveHappens need my help? #2 Why is the email called “find someone to help?” I didn’t sign up to be a helper. I’m a busy guy, go help yourself. #3 This is a thinly-vieled attempt a...Dating Sites Don’t get Branding Yet
Last year Friendster was on the block for a cool $200 million. Shortly after, an astute lottery winner could pick it up for around $20 million. Recently, Viacom performed due diligence on Friendster and came back with an offer for $5 million. Friendster has raised...MySpace Streaks Ahead
Read/WriteWeb mentions a USA Today article which states Myspace has reached 47.3 members. Also of note, MySpace is signing up 160,000 new users A DAY according to MediaPost. Stunning numbers to be certain, but how long will they last? The USA Today article compares...The State of Online Dating Advertising
I used to work at an advertising agency. Suffice to say I enjoy good advertising. I’m reading “Lovemarks: The Future Beyond Brands” and thinking about how the dating industry approaches branding and advertising. I came across this ad and have to say...Top ad buyers for online personals sites
ZDNet reports the top 20 advertisers on online personals sites via Nielsen/NetRatings. Yahoo!, InteractiveCorp and MatchNet lead the pack with 83.3% of all ad impressions on personals sites. [tags: advertising]
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
