Go to

Valentine’s Day Promotions

It would seem that dating sites are getting smarter about leveraging the hype about Valentine’s Day. Date.com sponsored what may be the worlds longest date, Consumating let potential cupids place heart icons on people’s pages and Cupid.com set the world...

Userplane Launches Video Ad Network

Userplane has parntered with Broadband Enterprises to launch its video ad network. Emarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by 2010. Michael Jones, co-founder and CEO of Userplane:...

Online Dating Targeted Discounting Strategies

Nate Elliot at Jupiter Research has come up with an interesting concept for online dating sites called targeted discounting strategies. This is a concept worth serious deliberation and consideration. Before going into pricing strategies, it’s important to...

You Got Your Starbucks in My Yahoo

I’ve been going to Starbucks looking for evidence of their Starbucks partnership and I have yet to find anything more than the Starbucks card with the hearts on it, but no mention of Yahoo Personals. The Espresso Dating partnership includes a link on the...

Leno kills with MindFindBind

Late night TV last night was full of dating commercials and talk show references. Early on I saw several Eharmony commercials and as the night progressed a few for Quest personals with blonde on bed in nightie doing the 1-900 pitch. Doesn’t Vertrue makes...

This Advertising is a Real Page Turner

During my daily read of several dozen blogs, I came across this amazing new advertising at TechWeb. The top corner of the page appears to lazily peel off the page, revealing an ad in the upper right corner. Very cool. [tags: advertising]