iKarma- Everything But The Kitchen Sink
As the reputation and identity management market continues to heat up, last week’s press release from iKarma made my head spin trying to figure out the core message. The press release is a perfect example of trying to say too many things and ending up...$35,000 To Be Friends With A Hamburger
The New York Times article about Myspace is causing quite the commotion. The Social Software Weblog mentions the Tim O’Reilly post about 100,000 people making friends with the Wendy’s hamburger. If corporations are going to pony up $35k so I can put a hot...Behavioral Targeting Beats Contextual Targeting
Adrants sez that in a recent study on an internet advertising campaign for Panasonic found that: Behavioral targeting identified and reached 50.3 percent more imminent buyers of Panasonic plasma TV’s than contextual targeting. The study, by Next Century Media...Online-Dating Sites Get Stood Up by Consumers
Ad Age on talks about singles flocking to Myspace from Match.com. The novelty has worn off and dating sites have not stepped up to the plate with new features to keep up with consumers. BindMindFind and $200 couple’s therapy do not a healthy industry make....Feb ’06 Dating Site Rankings
I personally don’t pay much attention to dating and social networking site rankings. I leave that to Hitwise and Comscore. It’s Yahoo, Match, Eharmony, Spark and Friendfinder in the US. Everyone else is fighting for the free and niche eyeballs. For sure,...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
