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Perfectmatch on Lifetime Dating Show

According to the New York Times via Mediabuyerplanner, dating site Perfectmatch has signed a season-long deal to be integrated into the storyline of Lifetime channel’s new series about a dysfunctional dating service, Lovespring International. Throughout the...

Match.com Launches Starter Kit

On the heels of the confusingly-named MindFindBind featuring Dr. Phil, Match.com is offering the Match Starter Kit, free, for a limited time only. First up is a marketing pitch featuring a perky, doe-eyed “relationship expert” going over all the features...

Flirtbucks Business Cards for Dating

For singles, getting their 411 into someone’s hands in a bar can require a lot of strategery. Flirtbucks are cards people share to let others know they are interested in them. Each Flirtbuck is similar in size to a business card, containing a 16 digit code tied...

X+1 Does Cross-Channel Marketing for Match.com

I’ve been doing a lot of podcasting about online identity recently. and x+1 came up during a recent conversation. Match.com is right on the home page as a client. I believe Match is using the X+1 Marketing Optimization platform. Supposedly good for conversion...