by David Evans | Marketing
According to the New York Times via Mediabuyerplanner, dating site Perfectmatch has signed a season-long deal to be integrated into the storyline of Lifetime channel’s new series about a dysfunctional dating service, Lovespring International. Throughout the...
by David Evans | Marketing
On the heels of the confusingly-named MindFindBind featuring Dr. Phil, Match.com is offering the Match Starter Kit, free, for a limited time only. First up is a marketing pitch featuring a perky, doe-eyed “relationship expert” going over all the features...
by David Evans | Marketing
For singles, getting their 411 into someone’s hands in a bar can require a lot of strategery. Flirtbucks are cards people share to let others know they are interested in them. Each Flirtbuck is similar in size to a business card, containing a 16 digit code tied...
by David Evans | Marketing
I’ve been doing a lot of podcasting about online identity recently. and x+1 came up during a recent conversation. Match.com is right on the home page as a client. I believe Match is using the X+1 Marketing Optimization platform. Supposedly good for conversion...
by David Evans | Dating Research, Marketing
ComScore World Metrix says nearly one in seven Internet users worldwide had visited MSN Spaces in April of 2006. Unique visitors to MSN Spaces has more than doubled in the past 12 months, from 41.65 million to 101 million. Amazing growth, just goes to show how much...
by David Evans | Dating Industry Finance, Dating Research, Marketing
$81 million seems like a small number for such an enormous population until you look at the demographics of the country. 60% annual growth rates expected. Baihe.com, which claims to be China’s largest online dating site, received US$11 million in venture capital...