by David Evans | Dating Research, Marketing
All of this talk about basing the traffic for an entire continent based on 45k people running toolbars is crazy. Where is the open source metrics toolbar that works with Internet Explorer 6 and 7, Firefox and Safari? Why hasn’t someone built one yet? How...
by David Evans | Marketing
Evan Williams, founder of Blogger, says that pageviews are obsolete. There’s a big opportunity (though very tough job) for someone to come up with a meaningful metric that weighs a bunch of factors. But no matter what, there will come a time when no one who...
by David Evans | Marketing, Online Dating Innovation
I’ve been digging the MIT Advertising Lab, a blog on the future of advertising technology. Here is a List of Brands on MySpace. Lot’s of interesting stuff about brands in SecondLife and other advertising tidbits. Also, found, SpaceCadetz. The best of...
by David Evans | Marketing
Amazon launched aStore, an easy to set up affiliate tool, this week and I decided to create a small store to test the system. Behold the Online Dating Insider Store. Right now it’s only books and very simple. I’ll be playing around with it, adding and...
by David Evans | Marketing
After taking a few days to go camping and hiking in New Hampshire I logged into Match.com from someone else’s computer. Look at how awful the home page looks. So much text which has been tweaked for search engines and mostly useless to humans. Why do they ask...
by David Evans | Audio & Video, Marketing, Social: Dating & Networking
Marc Cantor is ecstatic to hear that Facebook is opening up it’s walled garden by providing developers with a public API (Application Programming Interface). This makes retrieving information from Facebook and displaying the results in any application a snap....