Strategy Analysis – Match.com turns dating into ‘live’ ad
DigitalBulletin, part of Brand Republic, has a strategy analysis for the Match.com UK reality show. My ears perked up until I read this: The idea was to take Match.com to people by allowing them to interact with the brand, not just each other. Ugh, who let the markers...A Dating Industry Insider Rant 10-18-2006
This really should be subtitled “How To Build a Dating Site Part IV.” I will treat dating sites with respect when they do the same for their members. I try hard to say nice things about the industry, but it’s difficult, and I am generally a positive...Chilling Out in 3D
I teleported to the brand-new Starwood Hotel in SecondLife this morning. As soon as I sat at the bar a few people came by and we started talking. One guy (no bartender!) started handing out virtual beers and we talked and drank for a while. I tried to get my avatar to...True Launches Advertising Program
I wonder what drove True to internally build and launch a targeted on-site advertising system? Is it because visitors aren’t converting to members and they want to makes what they can off the massive amount of pageviews they are probably logging due to...Meetic, The Movie
Meetic, a leading European online dating network, announced that is has validated the screenplay for the “Meetic� film, which will be shot and released in 2007. The shooting of this romantic comedy should begin during the first quarter of 2007, with the film...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
