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Match.com Pays $1 Million to Sponsor Sitcom

Match has landed a season-long product placement in a TBS sitcom through MediaHub, the media planning and buying division at Mullen. Match will shell out between $1-2 million to be features in My Boys, based on a woman sports reporter in Chicago. The...

Match.com Members Remain Anonymous

Match.com reports the initial response to the new anonymous calling feature has been “extraordinary�?. Jane Thompson, a Match.com vice president (of what?): 275,000 people already have used the feature, which is being offered as a freebie to Match.com’s 15...

Casual Encounterwear

I have a drawer full of tech company t-shirts going back to 1993. This is the first dating-related t-shirt I’d wear, not including the SafeDate shirt, which looked great on employes but I’m pretty much a liability when it comes to donning a South Beach...

Adisem, AdWords Management for Mere Humans

Google Adwords management can be time consuming and difficult for dating sites with a few dozen keywords. With a thousand or more it’s downright daunting except for the statistic-obesesed individuals that manage large keyword farms internally or as a hired gun....

Friday wrap-up: Who Shot PR?

A whole slew of dating sites are interviewing or closing deals with new PR shops. Looks like in several cases the old guard and we can only hope that fresh ideas are being put on the table. You need to get into the hearts and minds of singles before you can get into...