by David Evans | Marketing
Today I received a Happy Holiday email from Engage (disclosure: a past client). This was the only dating site that sent out a holiday greeting to it’s members, at least of all the sites I belong to. A nice touch. They have a few job openings as well. Engage was...
by David Evans | Marketing, Online Dating Industry
Media Daily News weighs in on the Match.com product placement in the new TBS show “My Boysâ€?. Judging by the brand’s appearance in the Nov. 28 debut episode, the product placement feels forced, a potential consumer turn-off. This despite Match’s CEO...
by David Evans | Marketing
JLove is announcing a new feature that allows anyone to purchase a JLove gift certificate for their Jewish, single friend or family member. Yoav Cohen, JLove co-founder and CEO: Wouldn’t it be great to know that the Gift of JLove you purchased for Chanukah resulted...
by David Evans | Marketing
I asked Ron Drabkin at Adisem to put together a few tips for those of you looking to get a little extra bang for your Google AdWords bucks. Take it away, Ron. Many online advertisers are surprised and dismayed at the prices that are currently being charged for...
by David Evans | Marketing
SpyFu is a beta service for finding out what your competitors are paying for keywords. Arizona-based Spyfoo feeds a list of keyword searches to Google and tracks the ads, ad placement, and organic search results returned for each. Then you can go in and search on your...
by David Evans | Dating Sites & Startups, Marketing
I was not aware until I read this press release that Alon Carmel, one of JDate’s founders, became a JLove investors in June 2006. The release is question is a clear Seinfeld, which I am making an official category. A Seinfeld is a press release about nothing,...