by David Evans | Marketing
ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns. The new system will separate online audiences into heavy, medium and light users. Comscore, Nielsen, Compete Hitwise and...
by David Evans | Dating Industry Finance, Marketing
Longtime sponsor Userplane is Money. We’re excited to announce the launch of Userplane Money, an unprecedented new rev-share platform. When your visitors use Webmessenger and Webchat, you can now earn revenue from the ad views they generate. The more ads displayed,...
by David Evans | Marketing
Last weekend I stopped by the Boston Coworking party. A room full of Boston’s best web developers, an excellent DJ and free beer. A great way to start my vacation week. As I have come to expect, I ran into Jay at Compete.com, and I grilled him about what they...
by David Evans | Dating Sites & Startups, Marketing
Few online dating sites have the resources to run advertising on television and cable. Sites like Mate1 and True prefer to spend over $20 million yearly on online advertising. When it comes to television advertising, EHarmony, Match and newcomer Chemistry.com come to...
by David Evans | Marketing
There are many blogs written by dating site executives, script developers, marketers and other people in the online dating industry which I would like to add to my blogroll. If you know of, work for or write a dating industry-related blog, let us know in the...
by David Evans | Dating Sites & Startups, Marketing
Markus at Plentyoffish has a great interview on the Today Show. Userplane Money is now available to anyone developing applications for Facebook. The move enables developers to earn money with the widgets they make available to users of Facebook. Just what do search...