Match.com Selectes new PR Firm
Today I was videoconferencing with someone who worked on the Match.com PR account in a previous life, who pointed out that today Match announced it has hired Manning Selvage & Lee (MS&L) as it’s agency of record. The company opted to consolidate...Top Online Dating Sites: Singlesnet takes the lead
I am liking the Compete blog’s posts on the online dating market. December’s numbers are of interest, look at the difference between visitors and active members. This is exactly the type of metrics we need to be looking at when evaluating the overall...Match.com ‘Regular Folks’ Ad Campaign
Brandweek digs into the details behind the new Match.com “Rewind” campaign. The follow-up to “It’s ok to Look”, Darcy Cameron, vp-advertising and marketing at Match says Rewind shows people who have found love online, that Match works. Do...Yahoo Personals Untargeted Advertising
Since I cancelled eHarmony, I decided to sign up for Yahoo! Personals again. Lots of people had visited my free profile and while I was going through my inbox I noticed the following ads at the bottom of people’s emails. You would think that Yahoo, with...Pringo Networks PR is Broken
I am suffering from Pringo Networks fatigue. I’m getting spammed from their PR agency, Lewis PR. First I am told that Pringo is powering BuddyUniversity.com, whatever that is. Then I realized, after mentioning NetworkingMatch as a good choice to power the...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
