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Facebook Global Growth

For those of you trying to figure out which social networks to roll out your dating applications, notice Facebook is about to pass MySpace in worldwide traffic, at least according to Comscore, which famously is responsible for dropping Google’s market value...

Viral Marketing 101: Viral and Retention Loops

All to often I am accosted at networking events by so-called social media experts who, when pushed, admit they don’t know the first thing about social media marketing except that “you have to be on Facebook and have a YouTube video.” Run from these...

Getting Bloggers to Write About Your Dating Site

Last week I presented on a panel at the Boston University Communications School. Chris Brogan, founder of PodCamp, was on the panel, and I was thrilled to sit next to him. We talked about the role of technology in Public Relations. Speaking of PR, Cory Doctorow has a...

True.com: No More Faces

Look at the new True.com ads. They don’t even bother showing faces anymore. Is this progress? No. Does this raise the bar for online dating? No. Does this type of marketing even make a dent in the Adult Friend Finder revenue? Probably not. I’m surprised...