by David Evans | Dating Industry Finance, Marketing
Markus points out an article about OKCupid in INC Magazine. This is a great overview of free dating and how difficult it is to compete with subscription sites like Match.com that pay $50 for each new subscriber. Founder and CEO Sam Yagan is quite open with how much he...
by David Evans | Marketing
Recently PlentyOfFish passed 50 Million dailly pageviews and 50 Million monthly visitors. Founder Markus Frind celebrated by purchasing a multi-million dollar home with a patio larger than his old apartment. What’s next, sell out or shoot for 100 million...
by David Evans | Marketing
Have you heard about the big blunder eHarmony made recently with it’s “One Night Stand” debacle? The eHarmony article ‘Navigating the One Night Stand’ includes such awkwardness as ‘spontaneous lovin’ and ‘do what makes you happy.’...
by David Evans | Marketing
True.com intends to increase its advertising budget by approximately 70 percent — to $75 million — over the next year. True is one of the top 100 most-visited sites in the United States, and has nearly 25 million members, with more than 30,000 new online...
by David Evans | Marketing
While researching different advertising solutions I came across the AdBrite Dating Category. This gives a good overview of the types of ads, daily pageviews and unique visitors found on many dating sites. Useful if you’re looking for dating sites to advertise...
by David Evans | Marketing
OkCupid asked me to have fun with them developing a press release touting the economic benefits of free dating sites. With gasoline prices inflicting pain on Americans everywhere, singles across the country can save the equivalent of a full tank of gas every month,...