by David Evans | Marketing, Online Dating Industry
Taking a page out of the SouthWest playbook, Virgin America has partnered with Match.com to bring singles aboard the airline’s “SuperFly” Wednesday night series for an evening of social networking and fun. Bob Guiney formerly of “The...
by David Evans | Dating Sites & Startups, Marketing, Online Dating Innovation
Match Testimonials Spotted: I spotted my first testimonial on Match.com last night. they’ve been available for months now and I’ve seen exactly one. This does not bode well for the adoption rate of the feature. Match has a good marketing and PR department...
by David Evans | Legal, Marketing
LoveHappens isn’t happening anymore. How could a site with a million visitors just shut down? Could it be because the service was terrible from the start and they couldn’t figure out how to monetize it? Now thats targeted advertising. Contextual ads...
by David Evans | Dating Markets, Marketing
I’m excited to be working with World Singles, who’s Arab Lounge is in the news. You’ve probably seen their advertising which is all over the place these days. Farmers Weekly Interactive launches Muddy Matches online dating service. Love the name but...
by David Evans | Marketing
OKCupid is looking more and more like PlentyOfFish every day. First came the sex ads and now we have forums. I trolled the forums this morning for a bit and came away with my head spinning. Where do people have the time to write things like “looking for someone...
by David Evans | Marketing
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