eHarmony Email Marketing
Datran Media has released the results of a brand impact survey it completed in conjunction with marketing effectiveness research company Dynamic Logic. While the survey was in support of a b-to-c campaign for online dating firm eHarmony—that company saw unaided...Outsourcing Dating Site Design
I found a company using 99 Designs to hire a designer to develop a home page and landing page for a dating site. It sounds like the company is creating an affiliate marketing site to drive traffic to another site. Setting up affiliate marketing program, free. Website...Chemistry.com Running Olympic Commercials
Chemistry.com will be running media during the Olympics starting tomorrow. They will have several prime time spots on NBC and will be all over their supplemental network coverage as well. Any other dating sites leveraging the Olympics via affiliate programs or...Missing Your Market: Super Fabulous Shoes
I received an email stating that 3,000 women had joined Y! Personals in Boston in the last month. Clicking through the link, I found an article about men’s shoes. Meeting a really super fabulous woman can be as easy as wearing a pair of really super fabulous...Worst Dating Spam Ever
This has to be the worst dating site spam I’ve ever seen. I get at least 10 of these every day. I’m a big fan of creative spam. The spam I do like lately are the ones that use sensational headlines, which was popular approach to tricking people to click a...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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